Creator campaign management, end to end
Creator campaign management is mostly paperwork done well: clear contracts, usage rights you can actually use, review before anything goes live, and a plan for when a platform says no. For intimate and adult-adjacent brands, each of those steps carries more risk, so we run them all and your team approves the result.
- WK 1Brief, rules check, casting shortlist
- WK 2Contracts signed, rights agreed
- WK 3Filming and first cuts
- WK 4Review, fixes, brand sign-off
- WK 5Posts live, tracking on
- WK 8Results and what to run again
A typical first campaign. Timings vary with the number of creators.
What every creator contract covers
Seven terms, agreed before filming starts. Usage rights need the most care, so we cover them separately in creator usage rights.
- Deliverables
- Exactly what gets made: platform, format, length and number of cuts.
- Dates
- Filming, review and posting dates, with a window rather than a single day.
- Usage rights
- Where your brand may reuse the content, for how long, and whether it can run as paid ads.
- Exclusivity
- Which competing brands the creator agrees not to work with, and for how long.
- Approvals
- How many review rounds, who signs off, and how fast each side replies.
- Disclosure
- The exact disclosure wording, where it appears, and that it stays visible.
- Payment
- Fee, schedule and what happens if a post is removed or never goes live.
Union creators in Los Angeles
Some Los Angeles creators also work as actors or voice artists, and may want their brand work covered by a union contract. SAG-AFTRA's Influencer Agreement allows that. The creator signs with the union through their own company, contracts directly with the brand, produces the content themselves, and makes pension and health contributions. Distribution is limited to the creator's and the brand's own websites and social channels, and fees are negotiated freely with no union minimum.
For brands, that means knowing at casting whether a creator works under the agreement, keeping the contract direct where it has to be, and not planning TV or other channels without the right terms in place.
Pre-flight check
Nothing goes live until it passes these six checks. We review first, then send it to your team with notes.
- Disclosure in words and on screen, near the start
- No health claims the product cannot support
- Nothing a platform would read as sexual content
- Creator is shown as an adult, with age verified on file
- Links, codes and tracking tested
- Usage rights match what the brand plans to run
Call sheet: the Program
- Who it suits
- Brands running creators every month
- Campaigns
- Up to three running at once
- Included
- Casting, contracts and review; Paid amplification where rules allow
- Not included
- Creator fees and ad spend, both at cost
Casting starts with the right creators, covered on creator marketing in Los Angeles. Measuring what worked is explained in campaign measurement.
Questions brands ask
- What should a creator contract include?
- Deliverables, posting dates, usage rights and their length, exclusivity, approval rounds, disclosure wording, payment terms and what happens if a post is removed. Anything left out tends to become a dispute later.
- Can we work with SAG-AFTRA creators?
- Yes. Under the union's Influencer Agreement, the creator's own company signs with the union, contracts directly with the brand, makes the content itself and pays pension and health contributions. Fees are negotiated freely. We plan for it at the contract stage.
- Who approves the content?
- You do, in agreed rounds. We review first for disclosure, claims and platform rules, then send it to you with notes, so your team is never the first line of compliance.
- What if a platform removes a post?
- Contracts set out what happens: usually an edited repost, or a replacement deliverable. We also keep a plan B for each creator, such as posting on another platform or using the video as UGC on your own channels.
Build your creator campaign.
- Send the briefProduct, audience, dates and budget.
- Get the outlineCreator types, formats, rules and cost.
- Approve and shootCreators, scripts and rights signed off.