Creator campaign management, end to end
Creator campaign management is mostly paperwork done well: clear contracts, usage rights you can actually use, review before anything goes live, and a plan for when a platform says no. For intimate and adult-adjacent brands, each of those steps carries more risk, so we run them all and your team approves the result.
- WK 1Brief, rules check, casting shortlist
- WK 2Contracts signed, rights agreed
- WK 3Filming and first cuts
- WK 4Review, fixes, brand sign-off
- WK 5Posts live, tracking on
- WK 8Results and what to run again
A typical first campaign. Timings vary with the number of creators.
What every creator contract covers
Seven terms, agreed before filming starts. Usage rights need the most care, so we cover them separately in creator usage rights.
- Deliverables
- Exactly what gets made: platform, format, length and number of cuts.
- Dates
- Filming, review and posting dates, with a window rather than a single day.
- Usage rights
- Where your brand may reuse the content, for how long, and whether it can run as paid ads.
- Exclusivity
- Which competing brands the creator agrees not to work with, and for how long.
- Approvals
- How many review rounds, who signs off, and how fast each side replies.
- Disclosure
- The exact disclosure wording, where it appears, and that it stays visible.
- Payment
- Fee, schedule and what happens if a post is removed or never goes live.
Union creators in Los Angeles
Some Los Angeles creators also work as actors or voice artists, and may want their brand work covered by a union contract. SAG-AFTRA's Influencer Agreement allows that. The creator signs with the union through their own company, contracts directly with the brand, produces the content themselves, and makes pension and health contributions. Distribution is limited to the creator's and the brand's own websites and social channels, and fees are negotiated freely with no union minimum.
For brands, that means knowing at casting whether a creator works under the agreement, keeping the contract direct where it has to be, and not planning TV or other channels without the right terms in place.
Pre-flight check
Nothing goes live until it passes these six checks. We review first, then send it to your team with notes.
- Disclosure in words and on screen, near the start
- No health claims the product cannot support
- Nothing a platform would read as sexual content
- Creator is shown as an adult, with age verified on file
- Links, codes and tracking tested
- Usage rights match what the brand plans to run
Call sheet: the Program
- Who it suits
- Brands running creators every month
- Campaigns
- Up to three running at once
- Included
- Casting, contracts and review; Paid amplification where rules allow
- Not included
- Creator fees and ad spend, both at cost
Casting starts with the right creators, covered on creator marketing in Los Angeles. Measuring what worked is explained in campaign measurement.
Partnership ads and Spark Ads
Meta's partnership ads and TikTok's Spark Ads let a brand put paid budget behind a creator's own post, so the ad appears from the creator's account. They often perform better than brand ads, because they look and feel like the content audiences already trust. For intimate brands, they also inherit the strictest rules: a post that is fine organically can be rejected as an ad. We check each post against the ad policy before boosting it, agree the usage terms in the contract, and keep a copy of every approved version.
The approval chain
| Step | Who signs off |
|---|---|
| Brief | Brand and agency |
| Creator concept | Brand, with notes on claims and platform rules |
| Draft content | Brand for facts and claims; agency for disclosure and policy |
| Final post | Creator posts; agency checks disclosure is visible |
| Paid boost | Agency checks ad policy; brand approves spend |
Claims creators may and may not make
Creators for sexual wellness brands are often asked about health benefits. They may describe their own experience honestly; they should not make medical or performance claims the brand cannot support, and they should not present themselves as experts unless they are. We give every creator a short claims sheet: what the product is, what it is made of, what the brand can prove, and words to avoid. It protects the creator, the brand and the audience.
Data, links and privacy
Tracked links and discount codes show which creators drive sales, but they collect data about real people. Use only what you need, explain it in your privacy notice, and never ask creators to share audience data they do not own. California privacy law gives residents rights over their personal information, and many of a Los Angeles brand's customers live there; ask counsel how it applies to your campaigns.
Paying creators and managing invoices
Creator payments are a common source of friction. Agree fees, payment dates and what triggers payment, such as approval or posting, in the contract. Collect tax forms before the first payment, track invoices in one place, and pay within the agreed terms. Late payment damages relationships quickly, and in a market as connected as Los Angeles, it damages a brand's reputation with other creators too. Ask counsel or an accountant how California rules apply to the people you hire.
When something goes wrong
A post goes up without disclosure, a creator misses a deadline, or comments turn negative. Agree in advance who acts, how quickly and how. Disclosure errors are fixed the same day; missed deadlines trigger the contract's terms; negative comments get a calm, factual reply or none. A short incident note after each case improves the next campaign.
Calendars that hold
With several creators and campaigns at once, a shared calendar is the backbone: brief dates, draft deadlines, approval windows, posting dates and boost start dates, all in one place that brand, agency and creators can see. Build buffer days into every approval step; intimate-brand content often needs an extra review for claims and policy. A calendar that slips quietly is the most common reason campaigns miss their peak.
See also
Choosing the creators to manage is covered in choosing creators in Los Angeles, rights in usage rights, and creator sizes in micro vs macro creators. For a single first campaign, see creator marketing in Los Angeles.
Wrapping a campaign
Each campaign ends with a short wrap: results by creator, what to repeat, what to drop, and which content can be reused. Creators get a thank-you and, where results were strong, an early offer for the next round.
What campaign management reports
| Figure | What it shows |
|---|---|
| Posts delivered on time and approved | Whether the process works |
| Disclosure checks passed | Whether every post meets the rules |
| Ad approvals and rejections | How content fares under platform policies |
| Sales and cost per result by creator | Which partnerships to renew |
Fees are on pricing, and measurement in our guide to creator campaign measurement.
Questions brands ask
- What should a creator contract include?
- Deliverables, posting dates, usage rights and their length, exclusivity, approval rounds, disclosure wording, payment terms and what happens if a post is removed. Anything left out tends to become a dispute later.
- Can we work with SAG-AFTRA creators?
- Yes. Under the union's Influencer Agreement, the creator's own company signs with the union, contracts directly with the brand, makes the content itself and pays pension and health contributions. Fees are negotiated freely. We plan for it at the contract stage.
- Who approves the content?
- You do, in agreed rounds. We review first for disclosure, claims and platform rules, then send it to you with notes, so your team is never the first line of compliance.
- What if a platform removes a post?
- Contracts set out what happens: usually an edited repost, or a replacement deliverable. We also keep a plan B for each creator, such as posting on another platform or using the video as UGC on your own channels.
- What are partnership ads and Spark Ads?
- Formats that let a brand pay to promote a creator's own post on Meta or TikTok. They follow the platforms' ad policies, which are stricter than the rules for organic posts.
Build your creator campaign.
- Send the briefProduct, audience, dates and budget.
- Get the outlineCreator types, formats, rules and cost.
- Approve and shootCreators, scripts and rights signed off.